|
 |
CONSULTING
- MARKET AND FEASIBILITY ANALYSIS |
 |
|
|
|
| Since hospitality
real estate is more complex than other forms of commercial real
estate, you need an expert who can provide practical and real-world
advice. |
|
Market and Feasibility Analysis |
|
Horwath provides market and feasibility analysis
for individual sites, new and existing hotel and
tourism projects, and portfolios. We provide these
services for the full range of product from limited
service to high profile and also for distinct
product types such as conference centers, condominium
hotels, extended stay properties, vacation ownership,
fractional properties and golf courses.
Market, feasibility and economic analysis studies
include site and area evaluation, competitive
market supply and demand analysis, statements
of estimated annual operating results and return
on investment analysis.
|
|
Representative
Assignments
|
|
| • |
Concepting analysis and study of potential market demand for hotel, condohotel, and hotel residence components in connection with the repositioning of an upscale resort hotel. |
|
|
| • |
Resort repositioning study that involved a survey of the private residence club, vacation ownership, resort, and spa markets. |
|
|
| • |
Multiple market studies and appraisals for hotels ranging from limited-service properties to upscale and luxury commercial, resort, boutique, and convention hotels. |
|
|
| • |
Land appraisal for mixed-use development that included hotel, spa, amphitheater, and visitor attraction components. |
|
|
| • |
Statistical analysis of facility and operating data for eighty resort hotels. |
|
|
| • |
Preparation of strategic plan for a large privately held company contemplating entry into the hotel industry. |
|
|
| • |
Concept review for a Fortune 500 company contemplating the introduction of a new hotel product and brand. |
|
|
| • |
Preparation of the budget for the City of Los Angeles’ successful bid for the 2000 Democratic National Convention. |
|
|
| • |
Prepared market study for lender, Hall Financial Group in Miami Beach, Florida. Provided detailed analysis of hotel supply and demand in one of the world’s most dynamic markets. |
|
|
| • |
Market Analysis & Site Selection for a Westin & Sheraton Prototypes in Nassau County, Long Island, NY. Provided analysis of hotel supply and demand dynamics. Identified suitable development sites for new prototype hotels. |
|
|
| • |
Planning and Zoning Analysis for a Howard Johnson Hotel in Key Largo, Florida.
Provided detailed analysis of planning and zoning code in Monroe County Florida to assist client with project planning. |
|
|
| • |
Property Tax Appeal - Successfully reduced property tax assessment for Red Lion Hotel, Austin, Texas. |
|
|
| • |
Analyzed the market and provided financial projections for the support of hotels whichwere subsequently developed as Hotel Valencia- San Jose, CA; Ritz- Carlton – New Orleans, LA; Ritz- Carlton – Houston, TX; Townplace Suites – Redwood City, CA; Hilton Garden Inn, San Leandron, CA; Westin Hotel Riverwalk, San Antonio, TX; Skamania Lodge meeting space expansion- Stevenson, WA; DFW International Airport Terminal Hotel – Grapevine, TX; and Marriott Hotel and Conference Center –Sugarland, TX.
|
|
|
| • |
Market Feasibility Studies – Assisted the developers in assessing the demand of, and/or of obtaining financing for the development of a proposed Rosewood Resort – Roatan, Honduras; proposed resort – Great Exuma, Bahamas and renovation, expansion and conversion of the Lake Lawn Resort into condominium waterpark hotel and conference center – Lake Lawn, WI. |
|
|
| • |
Assisted the City of New Orleans Aviation Board in developing a Request for Proposal for the development of a hotel at the New Orleans International Airport.
|
|
|
| • |
San Francisco Redevelopment Agency - Bond Financing Analysis
Analysis of the potential TOT revenues from 11 Redevelopment Area properties to support bonds issued for the Yerba Buena Children's Center in San Francisco, CA. The center was developed using revenue bonds. |
|
|
|
|
|
|
|
